基于服务质量的灵山景区旅游体验质量调查  

Investigation on the Quality of Tourist Experience in Lingshan Scenic Spot Based on Service Quality

作　　者：何调霞[1] 

机构地区：[1]无锡商业职业技术学院旅游管理学院,江苏无锡214153

出　　处：《安徽农业科学》2015年第33期272-275,共4页Journal of Anhui Agricultural Sciences

摘　　要：在体验经济背景下,旅游地的服务质量和游客的体验感受愈来愈受到重视。经过20多年的开发建设,灵山景区已经成为中外闻名的佛教文化旅游胜地。笔者在分析体验经济时代游客重视旅游体验质量的背景下,设计了灵山景区旅游体验质量问卷,通过问卷调查,分析了到访灵山景区的游客的基本出游特征,游客对灵山景区的服务环境质量、服务场景质量和消费情感质量的满意程度,旨在为灵山景区进一步提高服务质量和游客体验质量提供参考。Under the background of experience economy,the service quality of tourist and the experience of tourists are more and more attention. After more than 20 years of development and construction,the Lingshan scenic area has become a famous Buddhist cultural tourist destination. Under the background of the analysis of the tourist experience quality in the experience economy,the questionnaire of the tourism experience quality in Lingshan scenic spot is designed. Through questionnaire survey,basic features of tourists visiting Lingshan scenic area,satisfaction degree of tourists to service environment quality,service scenic quality and consumer emotional quality was analyzed,which will provide some reference for further improve service quality and tourists experience quality.

关 键 词：灵山景区 旅游服务质量 旅游体验质量 问卷调查 

分 类 号：S181.4[农业科学—农业基础科学]