再制造系统成本结构与市场结构的关系研究  

The Relationship Between Cost Structure and Market Structure in Remanufacturing System

作　　者：李帮义[1] 顾蕊[1] 李宁[1] 刘志[1] 

机构地区：[1]南京航空航天大学经济与管理学院,江苏南京211106

出　　处：《工业工程》2015年第6期138-144,共7页Industrial Engineering Journal

基　　金：国家社会科学基金重点资助项目(13AZD062);教育部高校博士点基金资助项目(20113218110024);江苏省普通高校研究生科研创新计划资助项目(KYZZ15_0099)

摘　　要：消费者的自主决策能力和产品组合的成本结构会影响再制造系统的生产决策,进而决定市场结构。本文分析了制造商和第三方制造构成的一个两阶段供应链博弈模型,考虑了消费者基于回售预期和效用评估的自主决策能力,分析成本结构对生产决策、许可契约、产业结构的影响。结果表明,新产品的高成本会使OEM放弃生产策略,转而谋求许可费用最大化;新产品和再制造品的联合低成本是形成混合市场的唯一条件;许可费是把双刃剑,调控消费者在新产品、再制造品之间的分布。Both the ability of consumers to independently make buying decision and the cost structure determine the producing decision,and thus establish the market structure in remanufacturing system. This paper a game supply chain model,consisting of one original manufacturer and one third-party,is established to analyze how the cost structure influences producing decision,license fee,and market structure.The results indicate that the high cost of new product will compel OEM（ orignal equiqment manufactuce）to give up production operation in the second stage; that simultaneous lower cost is the unique condition for hybrid market of new product and remanufactured product; that license fee is a rapier,controlling the consumer distribution between new product and remanufactured product.

关 键 词：再制造 消费者效用 成本结构 许可策略 

分 类 号：F272.3[经济管理—企业管理]