校园新媒体微创业的困境与对策  

The Difficulty and the Solution of the Micro-entrepreneurship by New Media in the University Campus

作　　者：田桂芬[1] 

机构地区：[1]淮阴工学院,江苏淮安223003

出　　处：《西昌学院学报（社会科学版）》2015年第4期140-142,146,共4页Journal of Xichang University：Social Science Edition

基　　金：淮安市科技局社会发展研究课题(项目编号:HAS2013050)

摘　　要：新媒体微创业,因其投入成本低、时间弹性大及收益回报高等特点,已成为适合校园创业的主要形式之一,但受诸多因素的制约,成功率不高。在分析了当前校园新媒体微创业困难的基础上,提出了完善大学生微创业政策环境,营造安全有序的网络环境,构建分层次新媒体创业教育课程体系,提供新媒体微创业服务平台等对策。Because of its low cost, high flexibility and high return on investment, the micro-entrepreneurship by new media has become one of the main forms of university campus entrepreneurship. But by many factors, the success rate is not high. This paper analyzes the difficulties from the micro-entrepreneurship by new media, and puts forward some solutiones, such as improving the micro-entrepreneurship policy environment for college students,creating a safe and orderly network environment, construction of new media entrepreneurship education by curriculum system, providing the service platform for the micro-entrepreneurship by new media, and so on.

关 键 词：新媒体 微创业 大学生创业 

分 类 号：G647.38[文化科学—高等教育学] G206[文化科学—教育学]