基于破坏性创新的后发企业市场进入时机选择  

The timing of latecomer firms' market entry based on disruptive innovation

作　　者：臧树伟[1] 李平[1] 

机构地区：[1]中国人民大学商学院,北京100872

出　　处：《科学学研究》2016年第1期122-131,共10页Studies in Science of Science

基　　金：教育部人文社会科学项目(15YJA630032)

摘　　要：后发企业选择以何种方式、何种时机进入市场将在很大程度决定着其市场进入的成败以及能否更好地实施后续追赶计划,作为当前创新领域和战略领域研究的前沿和热点,破坏性创新为后发企业的市场进入战略选择提供了一条新路径。本文以破坏性创新理论为基础,借助小米公司在智能手机市场的成功案例对"后发企业市场进入时机选择"这一问题进行探索性研究,研究发现:在市场时机选择方面,庞大的市场需求以及层级分明的市场竞争是后发企业能够成功进入市场的前提条件;在技术时机选择方面,成熟的技术、较低的技术获取成本和技术获取难度对于后发企业的市场进入起着重要作用;在产业时机选择方面,新型产业价值链的形成以及成熟的产业环境将在很大程度上决定着后发企业市场进入的成败;在政策时机选择方面,产业政策扶持和融资政策扶持则为后发企业的市场进入提供了更多的保障。How and when to enter the market will determine the success of the latecomer firms＇ market entry. As the hot spot in the research of innovation and strategic,disruptive innovation provide a new path for the latecomer firms＇ market entry. This paper studies the timing of latecomer firms＇ market entry based on disruptive innovation and the case from Xiaomi. The study found that, in the aspect of market timing, the huge market demand and the level of competition is the premise condition for market entry;in the aspect of technology timing, mature technology, low cost and difficulty on technology acquisition play an important role ;in the aspect of industry timing, the new industry value chain and mature industry environment will determine the success of market entry ;in the aspect of policy timing, industrial policy support and financing policy support provide more help.

关 键 词：破坏性创新 后发企业 市场进入 时机选择 

分 类 号：F270.7[经济管理—企业管理]