基于互联网+的电力服务营销策略研究  

Research on the Electric Power Service Marketing Strategy Based on Internet+

作　　者：张冉 

机构地区：[1]国网山东嘉祥县供电公司,山东嘉祥272400

出　　处：《能源与节能》2016年第1期70-71,共2页Energy and Energy Conservation

摘　　要：传统电力服务与互联网的融合,能更好地提升企业的服务水平。叙述了"互联网+"的概念,分析了目前电力服务的现状,提出了利用"互联网+"思维改进电力服务营销的具体措施。Fusion of traditional electricity services and the internet can better improve the service level of the enterprise. This paper described the concept of ＂Internet ＋ ＂, analyzed the present situation of the current electric power service, and then proposed specific measures to improve power service marketing by using ＂Internet ＋＂ thinking.

关 键 词：互联网+ 电力服务 信息 

分 类 号：F274[经济管理—企业管理]