浅析传统区域代理经销制销售渠道  

On distribution system of traditional regional agency

作　　者：马德元[1] 

机构地区：[1]阜阳师范学院商学院,安徽阜阳236037

出　　处：《阜阳师范学院学报（自然科学版）》2015年第4期89-93,共5页Journal of Fuyang Normal University(Natural Science)

摘　　要：销售渠道是企业营销策略的重要因素之一,当前国内很多企业选择的是区域代理经销制销售渠道。本文首先用数据证明传统销售渠道仍然是企业产品销售的主要途径,然后提出了区域代理经销制销售渠道的概念和优势,其次分析了区域代理经销制渠道在渠道运营过程中可能产生的问题,最后针对这些问题提出了针对区域代理经销制销售渠道的改进措施。Sales channel is one of the important factors of enterprise marketing strategy. At present,many domestic enterprises choose the sales channels of the regional agent distribution system. This paper first uses data to prove that the traditional sales channel is still the main way of enterprise product sales. And then,the concept and advantage of regional distribution agent distribution system are proposed. Secondly,it analyzes the problems that the regional agency distribution channels may produce in the course of the channel operation,and finally puts forward the improvement measures for the distribution system of the regional agent distribution system.

关 键 词：销售渠道 区域代理经销制 改进措施 

分 类 号：F713.50[经济管理—市场营销]