健康投资、消费与消费者理性决策  

Rational Decision for Health Investment, Consumption and Consumers

作　　者：浦科学[1] 

机构地区：[1]重庆医科大学医学信息学院,重庆400016

出　　处：《中国卫生经济》2016年第1期77-79,共3页Chinese Health Economics

基　　金：教育部人文社会科学研究青年基金项目(12YJCZH166);全国教育科学"十二五"规划项目(EFA110343)

摘　　要：目的:随着经济的高速发展,消费者收入普遍得到增长,但是其健康状况并没有得到相应改善,因此,研究消费者如何在消费和健康投资之间进行理性决策具有重要的现实意义。方法:根据最优控制模型,分析了不确定条件下的消费者最优的健康投资路径。结果:从外部环境来看,一旦降低健康投资的成本和市场利率,则能够增加消费者的健康投资水平;从消费者自身来看,如果消费者的初始健康水平越高,则越有动力进行健康投资;同时,如果消费者健康退化程度越快,对未来的预期越高,也会提高其健康投资水平。结论:为了提高全民的健康水平,提高消费者健康投资的动力,一方面需要利用补贴进行外部刺激,另一方面也要通过健康教育等提高消费者的健康认知。Objective： With the rapid development of economy, consumers＇ income generally increased, while the health status was not improved. Therefore, it had important practical significance on how the consumers make rational decisions between consumption and health investment. Methods： According to the optimal control model, it analyzed the optimal heahh investment path of consumer under the uncertain condition. Results： For the external environment, once increased the cost of health investment and market interest rate, it would increase the level of consumer health investment; For the consumers, the higher the initial health level was, the more power would carry out health investment; meanwhile, if the consumer＇ s health degradation degree and the expected future were high, it would also improve the level of health investment. Conclusion： In order to improve the national health level and the power of consumer heahh investment, it needed to use subsidies for external stimulus, while it also needed to improve the heahh knowledge of const,mers by heahh education.

关 键 词：健康投资 寿命预期 最优控制 消费 理性决策 

分 类 号：F126.1[经济管理—世界经济] R1[医药卫生—公共卫生与预防医学]