大数据时代我国体育发展面临的机遇与挑战  

Opportunities and Challenges Chinese Sports Development is Facingin the Era of Big Data

作　　者：王奇[1] 颜小燕[2] 

机构地区：[1]安徽机电职业技术学院,芜湖241002 [2]安徽工程大学体育学院,芜湖241000

出　　处：《体育与科学》2016年第1期75-80,86,共7页Sports & Science

基　　金：安徽省哲学社会科学规划项目;项目号:AHSKQ2014D89;安徽省体育社会科学重点研究项目;项目号:ASS2012129

摘　　要：大数据时代的到来已经深刻影响人类社会文化的变革。大数据技术的运用促使竞技体育的训练方法与竞赛实践得到了拓展;推动了体育科学研究方法上的革新,使研究范式由"计量范式"向"计算范式"转变;推动了体育传播方式的变革,传播形式和传播方式呈现多元化发展的趋势,实现了受众群体精准预测,开创体育传播的"自媒体"时代;大数据时代催生了完整"模块"营销策略的诞生,最大限度提升体育产业的价值,提升了体育产业的科技化程度。传统的竞技体育选材、训练、竞赛等思维方式,数据的安全性及体育信息情报系统,传统的体育科学研究方法以及体育产业的创新思维和体育科技发展水平是大数据时代我国体育面临的新的主要挑战。倡导大数据在竞技体育选材、训练、竞赛中的应用,构建具有前瞻性的理论依据;建立适应大数据时代发展的体育信息情报收集系统并应用于体育实践;突破传统体育科学研究的"路径依赖",适应从"计量范式"向"计算范式"的演进;加强创新驱动,提高信息安全意识,增进大数据协同创新研究是大数据时代我国体育发展的路径选择。The advent of the era of big data has a profound impact on the social and cultural change of mankind. The use of big data technology hasexpanded the training methods of competitive sports and competition practices, promotedthe innovation inresearch methods ofsports scienceto realize the transformation of research paradigms from ＂measuring paradigm＂ to ＂computing paradigm＂, andfacilitatedthe transformation of sports communication mode. Communicationand dissemination modes are presentinga diversified development trend, a precise prediction of audience groups has beenachieved, and a ＂We Media＂ era of sports communication has been created. The era of big data hag given birth to the complete ＂module＂ marketing strategy and maximally promoted the value and technical level of the sports industry. Athlete selection, training, competition and other ways of thinking in traditional sports, data safety and sports information intelligence systems, traditional sports research methods and innovative sports thinkingand technology development level of the sports industry are major challenges China＇ s sports industry is facing in the era of big data. We should solve the problems with the use of big data in sports athlete selection, training and competition and build a forward--looking theoretical basis; establish the sports information and intelligence gathering system to adapt tothedevelopment ofthe era of big data and apply them to sports practices; break through the ＂path dependence＂ in traditional sports research and adapt to the evolution from ＂meas- uring paradigm＂ to ＂computing paradigm＂; and strengthen the innovation awareness andenhance collaborative innovative research on big data. These are the paths of sports development in China.

关 键 词：数据分析 竞技体育选材预测 体育研究方法 体育传播 体育营销 体育社会 计算范式 计量范式 

分 类 号：G80-051[文化科学—运动人体科学]