产业集群三维嵌入性与企业品牌竞争力关系研究  

Research on the Relationship between the 3-Dimensional Embeddedness of Industrial Cluster and Corporate Brand Competitiveness

作　　者：袁政慧[1] 

机构地区：[1]厦门国家会计学院教研中心,福建厦门361005

出　　处：《当代财经》2016年第1期73-82,129,共10页Contemporary Finance and Economics

基　　金：福建省社会科学规划项目"基于全球价值链理论的现代产业发展新体系及对福建的启示"(2013B205)

摘　　要：从产业集群嵌入性角度,考察了三维嵌入性对企业品牌竞争力的影响。以鞋服产业集群为例,研究发现:在经济嵌入性中,企业内销比例对企业品牌等级和市场占有率均有正向影响,而企业本地原材料使用比例对市场占有率有负向影响;在体制嵌入性中,企业参加商会协会的数量及担任职务的高低均会促进品牌等级;在社会嵌入性中,企业家的社交程度能够正向提升企业市场占有率。此外,适度嵌入性的企业参加博览会的数量与企业的品牌等级正相关,企业积极了解市场信息与企业市场占有率显著正相关。这表明企业在促进嵌入性的同时还需要防止由于过度嵌入带来的负面效应。From the perspective of industrial cluster embeddedness, this paper investigates the impact of 3-dimensional embeddedness on corporate brand competitiveness. Taking the shoe and garment industrial cluster as an example, it is found through the study that in the economic embeddedness, the proportion of domestic sale has a positive influence on brand level and market share, while the local material use ratio has a negative influence on market share. In the institutional embeddedness, the number of chamber of commerce and associations that the enterprises join in and the importance of the posts they hold will promote the brand level. In social embeddedness, the social level of entrepreneurs can positively promote the market share. In addition, the number of firms with moderate embeddedness attending expositions is positively correlated with the brand level; the enterprises being well-informed about market information are significantly and positively correlated with their market shares. Thus, it is clear that while enhancing embeddedness, the firms should guard against the negative effect resulted from over embeddedness.

关 键 词：产业集群 三维嵌入性 品牌竞争力 

分 类 号：F274[经济管理—企业管理]