中国农村茶叶市场潜力研究  

Research on Chinese Rural Tea Market

作　　者：王润龙[1] 刘文武[1] 周浩[1] 刘姝娟[1] 

机构地区：[1]湖南省茶叶研究所,湖南长沙410125

出　　处：《贵州茶叶》2015年第4期12-15,共4页Journal of Guizhou Tea

摘　　要：随着农村经济的不断发展及人们生活水平的快速提高,农村茶叶消费能力越来越强,市场潜力越来越大。本文从中国农村茶叶市场需求、茶企销售渠道和促销手段三个方面入手,剖析中国农村茶叶市场的变化,同时也为茶企开辟农村茶叶市场提出一些建设性的建议。With the continuous development of the rural economy and the rapid improvement of people s living standard, rural tea consumption ability becomes more and more strong, market potential becomes bigger. This article from three aspects of China＇s rural tea market demand, sales channels and sales channels of tea enterprises, analysis of the changes in China＇s rural tea market, but also for the tea enterprises to open up the rural tea market put forward some constructive suggestions.

关 键 词：农村 茶叶 市场 促销 

分 类 号：F326.12[经济管理—产业经济]