基于平台经济的数字内容产业协同创新动力机制研究  

Dynamic Mechanism Design: The Collaborative Innovation in Digital Content Industry based on Platform Economics

作　　者：熊励[1] 季佳亮 陈朋[1] 

机构地区：[1]上海大学管理学院,上海200444

出　　处：《科技管理研究》2016年第2期21-25,36,共6页Science and Technology Management Research

基　　金：教育部人文社会科学规划基金项目"基于云服务的三网融合数字内容产业集群协同创新演化机制研究--以长三角区域为例"(12YJA630158);上海市软件和集成电路产业发展专项资金项目"基于平台经济的信息服务业发展重点与策略研究"(RX-RJJC-13-13-1894)

摘　　要：依据平台经济理论,提出数字内容产业协同创新的基本分析框架;围绕数字内容产业的内容提供方、内容服务方、应用服务方、网络运营方、终端用户等平台创新主体,分析产业协同创新过程中受到的市场需求拉动力、市场竞争压力、技术推动力、利益驱动力、战略引导力,构建基于平台经济的数字内容产业协同创新动力模型;借鉴博弈思想,分析平台创新主体参与协同创新的有效性;最终提出数字内容平台产业协同创新的动力机制与发展策略。An analytical framework was proposed about the dynamic mechanism of collaborative innovation based on platform economics. According to the mainly digital content subjects, this paper aimed to analyze which driven - forces would affect these subjects and how they acted on each other in the collaborative innovation process. Through the driven - forces like demand - pulling power, market - competing power, technology - driven power, profit - driven power and strategic guiding force, it built the collaborative innovation model of digital content industry. With the Game Theory, the conditions was found for the subjects which can be used to decide whether it involves in collaborative innovation process or not. Finally, it put forward the dynamic mechanism and development strategy of collaborative innovation platform of digital content industry.

关 键 词：平台经济 数字内容产业 协同创新 动力机制 

分 类 号：F273.1[经济管理—企业管理]