实施“互联网+景区”战略全面提升旅游景区的核心竞争力  

The Implementation of the Strategy of“Internet + Scenic Area”to Improve the Core Competitiveness of Tourism Scenic Area Comprehensively

作　　者：刘春霞[1] 

机构地区：[1]黑龙江旅游职业技术学院,哈尔滨150086

出　　处：《职业技术》2015年第12期104-106,共3页Vocational Technology

摘　　要：旅游景区是我国旅游业整体形象的重要窗口和整体旅游活动的发生地,实施"互联网+景区"战略,融入智慧化城市、旅游电子商务云、将互联网技术与旅游景区的管理、建设与营销有机地结合在一起,实现科学管理理论同现代信息技术高度集成,达到人与自然和谐发展的低碳智能运营,从而加快旅游景区的优化升级、转型,全面提升旅游景区的影响力和核心竞争力。The scenic area is an important window of the overall image of tourism in China and the place of the overall tourism activities. Implement the strategy of＂Internet ＋ scenic area＂, go into wisdom city, tourism electronic commerce cloud, and put the Internet technology and the management, construction and marketing of scenic areas together organically. Realize that the scientific management theory is highly integrated with modern information technology, to achieve the low-carbon intelligent operation of the harmonious development of man and nature. So that it can accelerate the optimization, upgrading and transformation of scenic areas, and raise the influence and the core competitiveness of the scenic areas comprehensively.

关 键 词：“互联网+景区” 智慧景区 智慧城市 智慧旅游 

分 类 号：G712[文化科学—职业技术教育学]