应用型高校营销与策划专业人才培养模式改革研究与实践  

Research and Practice on the Talent Cultivation Mode Reform for Marketing and Planning Major in Applied Colleges

作　　者：蓝军斌 

机构地区：[1]南宁学院,广西南宁530200

出　　处：《科教文汇》2016年第2期63-64,共2页Journal of Science and Education

基　　金：南宁学院科研业务经费专项资金资助;课题名称及编号:应用技术大学营销与策划专业人才培养模式改革的研究与实践;2014XJJG05

摘　　要：应用型高校营销与策划专业承担着为国家输送大量中高级营销与策划人才的重要任务。在经济全球化的今天,市场对营销与策划类专业人才提出了更高的要求。为了培养出适合社会需要的人才,需要在营销与策划专业教学中引入模块化的教学理念和方法。本文对当前应用型高校营销与策划专业人才培养模式进行了分析研究,并提出了一些具有操作性的建议。Marketing and planning major in applied colleges shoulders the important task of providing medium and senior marketing and planning talents for the country. In today＇s economic globalization, the market has proposed higher requirements for marketing and planning talents. To cultivate talents suitable for social demands, we should introduce modular teaching idea and method into marketing and planning teaching. This paper analyzes and researches the current talent cultivation mode for marketing and planning major in applied colleges, and proposes some feasible suggestions.

关 键 词：应用型高校 人才培养模式 模块化教育 

分 类 号：G642.0[文化科学—高等教育学]