浅论新时期科技博物馆营销是时代的需要  

Sci-tech Museum Marketing in New Era

作　　者：赵新[1] 

机构地区：[1]浙江省科技馆,杭州310014

出　　处：《科技通报》2016年第1期238-240,243,共4页Bulletin of Science and Technology

摘　　要：通过对世界科技博物馆营销发展历史的回顾,阐述了科技博物馆营销的宗旨、内涵、要素,以及独特性等科技博物馆营销的理论问题;通过对国外有代表性的科技博物馆日常运营及临时展览的成功案例,剖析科技博物馆营销的策划与实施;最后得出面临创新时代科技博物馆必须与时俱进,从理论和实践对营销进行深入探索与创新,才能保持可持续发展态势的结论。Based on the review of the development history of the world sci-tech museum marketing, this article states a series of theoritical issues on sci- tech musuem marketing, including purpose, connotation, essential factors and specificities. Meanwhile, based on successful examples on daily operation and temporatory exhibition of the sci-tech museums abroad, it also analyses planning and implementation on sci-tech museum marketing, Last but not the least, it comes up with the conclusion on sustainable development for the the exploration and innovation of the sci-tech museum marketing and keeping pace with the new time.

关 键 词：科技博物馆 营销理论 营销实践 可持续发展 

分 类 号：G26[历史地理—考古学及博物馆学]