新企业战略组合与影响因素探讨  

Strategy Combination and Effect Factors in New Venture

作　　者：陈彪[1] 蔡莉[1] 汤淑琴[2] 陈娟艺[1] 

机构地区：[1]吉林大学管理学院,吉林长春130022 [2]东华理工大学经济与管理学院,江西南昌330013

出　　处：《中国科技论坛》2016年第2期74-80,共7页Forum on Science and Technology in China

基　　金：国家自然科学基金重点项目"中国转型经济背景下企业创业机会与资源开发行为研究"(71232011)

摘　　要：本文在已有研究的基础上,借鉴资源观、产业观和制度观,结合战略管理的核心思想构建研究框架,利用五个案例分析了企业发展过程中战略组合的形式以及主要影响因素。研究发现新企业产品和市场战略存在四种组合形式,并且这四种组合形式的存在是不同的内部因素和外部环境促成的。最后,构建了新企业战略组合的影响因素模型,对其发展实践和战略管理理论的完善都具有重要意义。As the key means to achieve success for new venture,researchers are paying an increasing amount of attention on it. Based on previous study and industry-based view,resource-based view,institution-based view,this article adopts the core thought of strategy management to build research framework,and uses five new ventures to analyze the combination forms of product and market strategy and its key antecedents. It finds that there are four strategy combination forms,and their antecedents are different. Lastly,it frames the effect factor model of new venture strategy combination,and research results are important for new venture practice and strategy management theory.

关 键 词：新企业 战略组合 影响因素 模型构建 

分 类 号：F270[经济管理—企业管理]