中小企业与跨国公司战略联盟策略  

作　　者：张雪松[1,2] 李秦阳[1] 

机构地区：[1]烟台大学经管学院,山东烟台264005 [2]韩国木浦大学经营学院

出　　处：《企业经济》2016年第2期49-52,共4页Enterprise Economy

基　　金：山东省软科学规划项目“基于协同创新视角的山东蓝色经济区产业集群升级模式研究”(项目编号:2013RKB1011);山东省自然科学基金项目“技术创新联盟的产业模式研究”(项目编号:ZR2012GL04)

摘　　要：中小企业作为中国市场经济的主体,在国民经济中处于重要地位。中小企业在发展过程中面临着各种各样的问题,特别是当前国外跨国公司进入中国市场,中小企业更是面临严峻的竞争形势,采取什么样的对策对于中小企业来说至关重要。中小企业与跨国公司进行战略联盟,既能产生许多机会,也会面临众多风险。应构建中小企业与跨国公司进行战略联盟的理论框架,针对中小企业尤其是高技术中小企业与跨国公司进行战略联盟所经历的形成阶段、巩固阶段、发展和延伸阶段三个阶段,采取各具特点的战略联盟策略,促进中小企业持续健康发展。SMEs play a very important role in the context of domestic economy as a main stream in Chinese market economy. They are facing up very kinds of problems during development process. Particularly, multi-national enterprises＂ entry into China market leads to dramatic competition in the market. It is important for SMEs to make strategies to deal with this situation. The strategic alliance between SMEs and multi-national enterprises not only brings about lots of opportunities, but also gener ates risks. Constructing strategic alliance theoretical framework can facilitate SMEs development through focusing on the three stages of high technology enterprises including formation, consolidation and development ＆ extension for strategic al liance of SMEs and muhi-national enterprises.

关 键 词：中小企业 跨国公司 战略联盟策略 

分 类 号：F276.3[经济管理—企业管理]