季节性商品供需管理策略研究  

Seasonal Products Supply and Demand Management Strategies Research

作　　者：王大文[1] 

机构地区：[1]郑州铁路职业技术学院,河南郑州450000

出　　处：《物流科技》2016年第3期40-44,共5页Logistics Sci-Tech

摘　　要：文章讨论了季节性商品的供需管理策略并选择Winter模型来对其需求进行预测。对于供给管理,选择制定综合计划来管理生产、库存、员工、加班、外包,等等。对于需求管理,选择制定定价和促销策略来调节需求,使季节性商品的供应链尽可能达到供需匹配,并结合欧宁服装有限公司进行实证研究。最后指出了选择这种季节性商品供需管理策略时需要注意的一些问题。This article discusses seasonal products supply and management strategies and choose Winter mode to the forecast. For supply management, choose to make comprehensive plan to manage production, inventory, employees, overtime, outsourcing and so on. For requirements management, choose to set pricing and promotion strategies to adjust demand and make sure seasonal products supply chain to match supply and demand as much as possible. In the end, pointed out that choosing this seasonal commodity supply and demand management strategies need to be aware of some problems of this article.

关 键 词：供应链 季节性商品 需求预测 供需管理 

分 类 号：F274[经济管理—企业管理]