一种产品服务系统商业模式择优方法  

An Optimal Selection Method on Business Model of Product-Service System

作　　者：王浩伦[1] 甘卫华[1] 

机构地区：[1]华东交通大学工业工程与物流管理系,南昌330013

出　　处：《技术经济》2016年第2期71-79,108,共10页Journal of Technology Economics

基　　金：国家自然科学基金项目"制造企业产品族实施过程动态评估与控制"(71172055);江西省教育厅科学技术研究项目"模块化产品平台演化决策与创新设计研究"(GJJ13313)

摘　　要：提出了一种基于形态学矩阵和二元语义多准则妥协优化解(VIKOR)方法的产品服务系统(product-service system,PSS)商业模式方案开发、评价和选择的系统性方法。在分析PSS类型特征及其商业模式元素的基础上,通过形态学矩阵组合设计来获得可行的PSS商业模式待选方案;在确定PSS商业模式方案决策层次模型的基础上,采用综合考虑主、客观权重的二元语义VIKOR方法,对PSS商业模式方案进行多属性群决策。最后,通过实例说明了该方法的可行性和实用性。A systematic approach based on morphological matrix and 2-tuple linguistic VIKOR is proposed to develop,evaluate and select busi- ness model of product-service systemfPSS）. On the basis of analyzing the characteristics of different types of PSS and its business model ele- ments,the morphological matrix is employed for the derivation of practicable PSS business model. In order to solving the uncertain and incom- plete evaluation information from experts, 2-tuple linguistic VIKOR considering the subjective and objective weights of criteria simultaneously as an evaluation and selection tool is used in the multi-attribute group decision-making for PSS business model selection. Finally, a case is used to demonstrate the feasibility and oracticabilitv of the proposed method.

关 键 词：产品服务系统 商业模式 多属性群决策 

分 类 号：F273.2[经济管理—企业管理]