异质性企业社会责任的“前门”机制和“后门”机制——来自中国上市公司的经验证据  

The “Front Door” mechanism and the “Back Door” mechanism of heterogeneous corporate social responsibilities: Empirical evidence from listed companies in China

作　　者：田虹[1] 王汉瑛 

机构地区：[1]吉林大学商学院,吉林长春130012

出　　处：《中南大学学报（社会科学版）》2016年第1期114-122,共9页Journal of Central South University：Social Sciences

基　　金：国家社会科学基金项目"基于质量安全的农产品伤害危机修复策略研究"(15BGL086);国家社会科学基金项目"媒体类网络公司社会责任研究"(10BGL005);教育部人文社会科学项目"中国企业社会责任意识;行为与企业绩效研究"(09YJA630047)

摘　　要：基于CSR领域中的研究悖论和实践难题,针对利益相关者重要性理论在中国情境下应用的局限性,引入生态系统理论和风险管理理论,构建了一个异质性CSR通过协同降低异质性风险从而提升企业财务绩效的理论模型。并以2007—2013年沪深两市A股上市公司数据为样本对该模型进行了检验,结论表明,慈善型CSR只通过"前门"机制影响财务绩效;而商业型CSR以及异质性CSR的协同作用可以通过"前门"机制和"后门"机制同时影响财务绩效。Drawing on the limitations of stakeholder salience theory in Chinese context, we introduce both ecosystem theory and risk management theory to build a theoretical model for heterogeneous corporate social responsibilities (CSR) to improve corporate financial performance by synergistically alleviating idiosyncratic risk. Taking a sample of some listed companies in China from 2007 to 2013, we empirically test the model and reach the following conclusions: while philanthropic CSR affects CFP through a ‘‘Front Door’’ mechanism, business practice CSR and their synergistic effect affect CFP not only through a ‘‘Front Door’’ mechanism but also through a ‘‘Back Door’’ mechanism. In line with the conclusions, we propose a new idea to disengage the paradox of CSR research and to solve the problem of CSR in practice.

关 键 词：商业型CSR 慈善型CSR 异质性风险 企业财务绩效 

分 类 号：F272[经济管理—企业管理]