基于微信运营平台的广告投放策略  

Advertising Strategy Based on WeChat Operation Platform

作　　者：程瑶[1] 张慎成[1] 

机构地区：[1]安徽工程大学艺术学院,安徽芜湖241000

出　　处：《安顺学院学报》2016年第1期115-117,共3页Journal of Anshun University

摘　　要：网络环境下的信息传播,随着科技的发展而不断衍生出新的载体,以微信为平台搭载的商业广告,为广告投放提供了新的契机与推广方式。微信广告具有受众量大,传播迅速等特征,其良好的用户体验及高性价比的营销投入都是传统媒介无法比拟的。With the development of science and technology, information dissemination in the network environment constantly derives new carriers. Commercial advertising, carried under the platform of WeChat, offers a new opportunity and promotion method for advertising iniecting. WeChat advertising is provided with features of large in the number of audiences, rapid in transmission, etc. Its good user experience and high cost--benefit marketing input cannot be matched by any traditional medias.

关 键 词：微信广告 投放 营销模式 

分 类 号：F713.80[经济管理—广告]