用户移动搜索与桌面搜索行为对比研究  

Mobile and Desktop Search Behaviors: A Comparative Study

作　　者：吴丹[1] 毕仁敏 

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《现代图书情报技术》2016年第2期1-8,共8页New Technology of Library and Information Service

基　　金：武汉市国际科技合作计划项目"移动用户复杂信息搜索策略分析与行为建模研究"(项目编号:2015030809020371);武汉大学人文社会科学研究青年项目"用户移动搜索情境分析与任务挖掘研究"的研究成果之一

摘　　要：【目的】发掘桌面搜索的优势,为移动搜索的完善提供借鉴。【方法】通过用户搜索实验,对比分析用户移动搜索与桌面搜索行为的差异。【结果】用户移动搜索与桌面搜索行为在搜索平台、搜索信息种类、搜索场合、搜索过程、用户体验、搜索准确率、用户满意度等方面存在差异。【局限】实验人群和数量有限,实验过程中存在不可避免的误差。【结论】移动搜索和桌面搜索各具优缺点,可取长补短,桌面搜索优势更大,可为移动搜索的完善提供借鉴。[Objective] This study investigated the advantages of desktop search for the purpose of improving mobile search services. [Methods] We analyzed the differences between mobile and desktop search behaviors through user search experiment. [Results] The mobile and desktop search behaviors are different in search platforms, types of searched information, search situation, search process, user experience, search result precision, and user satisfaction, etc. [Limitations] The types and number of experimental population are limited, thus, further studies are needed to generalize our findings to a larger population. [Conclusions] Both mobile search and desktop search have advantages and disadvantages. However, desktop search has more advantages over its mobile counterpart.

关 键 词：移动搜索 桌面搜索 搜索行为 

分 类 号：G252.7[文化科学—图书馆学]