符码消费镜像中的心理异化及实践逻辑——兼论鲍德里亚的消费社会学  

Psychological Alienation and Practical Logic in the Image of Code Consumption—Analysis of Baudrillard's Sociology of Consumption

作　　者：范和生[1] 刘凯强[1] 

机构地区：[1]安徽大学社会与政治学院,安徽合肥230601

出　　处：《宁夏社会科学》2016年第2期104-109,共6页NingXia Social Sciences

基　　金：国家社会科学基金项目"基层社会矛盾演化规律与维护社会大局稳定抽样调查研究"(项目编号:10BSH013)的阶段性成果;教育部人文社科青年基金项目"市场交易中的道德失范与建构"(项目编号:12YJC840058)资助

摘　　要：生产力解放伴随的经济大幅上扬推动我国从商品稀缺社会逐步迈入消费社会,人们的消费模式亦由追求生活必需品的单纯物质消费嬗变为以物品为载体的"心理—文化"需求满足的符码消费。符码消费中更多的不再是对物的片面占有和消耗,而是一种荫蔽在符码含义镜像后的价值判断。符码消费在日臻丰富国民消费结构的同时,诸如消费主义盛行、消费主体被奴役、耐用品消费与炫耀性消费间断裂、生态消费危机等心理异化衍生乱象在我国由工业社会向后工业社会过渡期中也日渐凸显。借鉴鲍德里亚消费社会学中完整的"物—符码消费—符码价值"理论逻辑系统,尝试筑建赋有我国特色属性的消费互构体和塑造合理的国民消费模式。With the rapid development of the economy and the liberation of productive forces, China turned from a scarce commodity so- ciety into a consumption society. People＇ s consumption patterns also changed from the consumption of simple materials to the code con- sumption that is based on the needs of ＂psychology-culture＂. Code consumption is no longer the one -sided possession and consump- tion, but a kind of value judgment hided in the code. Code consumption is becoming more and more abundant in the national consump- tion structure. At the same time, there are some phenomena in the period from industrial society to post-industrial society, such as the prevalence of consumerism, slavery of the consumption subject, resistance to goods consumption, the fracture and the crisis of ecologi- cal consumption and psychological alienation. On the basis of BaudriUard＇ s theoretical and logical system, that is ＂thing--code con- sumption--code value＂, we should try to build reasonable national consumption patterns endowed with Chinese characteristics.

关 键 词：符码消费 心理异化 实践逻辑 消费社会学 

分 类 号：C913.3[经济管理]