基于任务驱动的Presentation教学模式应用实践——以“国际市场营销”课程为例  

Presentation Application Based on Task-Driven Teaching Model—— Taking“International Marketing”as an Example

作　　者：张士军[1] 

机构地区：[1]温州大学城市学院,浙江温州325035

出　　处：《金华职业技术学院学报》2016年第2期15-19,共5页Journal of Jinhua Polytechnic

基　　金：2015年浙江省教育科学规划课题(2015SCG177);2016浙江省哲学社会科学规划课题(16NDJC132YB)

摘　　要：任务驱动教学模式已经成为应用型课程大量采用的常规模式。借鉴Presentation教学法,设计Presentation在国际市场营销课中的实施方案。为配合这一方案实施,构建了国际市场营销课程体系结构图谱,在分解16个微课程基础上,优化了Presentation实施流程,并对实施效果进行了检验。结果表明,这一任务驱动式教学模式的实施,使学生进一步理解和掌握了国际市场营销的概念、观念、思想和决策方案等理论与实务知识,同时提高了国际营销的职业意识,把掌握知识与提高技能结合起来,达成了课程教学目标。Task-driven teaching mode has become a conventional model frequently adopted by application-oriented curriculum. It draws lessons from Presentation teaching method and therefore designs the implementation plan of presentation in international marketing course. In order to cooperate with the implementation of this program, it built the structure diagram of course system in ＂international marketing＂. Based on the decomposition of 16 micro courses, it also optimized the implementation process of Presentation, and tested the implementation effect. It turns out that through the implementation of the task-driven teaching mode, the students will further consolidate and master the basic concepts, ideas, principles and strategies of the international marketing course. In addition, they will also improve their professional consciousness of international marketing and realize the combination of mastering knowledge and improving expertise. In this way, the goal of curriculum teaching will be reached.

关 键 词：任务驱动 PRESENTATION 4PS策略 

分 类 号：G712[文化科学—职业技术教育学]