差别定价下考虑专利保护的闭环供应链协作机制  

The Differential Pricing Loop Supply Chain Coordination Mechanism on the Basis of Considering the Patent License Fee

作　　者：田真平[1] 高鹏[1] 

机构地区：[1]江苏理工学院商学院

出　　处：《数学的实践与认识》2016年第3期59-68,共10页Mathematics in Practice and Theory

基　　金：江苏省教育厅高校哲学社会科学基金(2013SJB6300030)

摘　　要：利用博弈论中的相关原理,研究了由一原制造商,一回收制造商和一零售商构成的三级闭环供应链系统.在系统中,原制造商通过向回收制造商收取专利许可费授权其进行再制造,消费者对新产品和再制造品的认可存在差异.研究表明:集中决策下供应链的运作效率明显高于分散决策;无论集中还是分散决策,再制造水平的提高均有利于提高再制品需求量,尽管会抑制部分新产品需求,但仍会使各方利润的增加;在分散决策下再制造节约成本和再制造率的提高均会使原制造商提高单位专利许可费来获取更多利润.最后通过利润分享机制实现了供应链的整体协调,并用一算例对主要结论进行了验证.Based on the relative principle of the game theory,the author studied the threelevel closed loop supply chain system constructed by one original manufacturer,one recover manufacturers and one retailers.In the system,the original manufacturer accredit the two recover manufacturers to take reproducing if they pay the patent license fee to the original manufacturer,meanwhile,consumers have some recognition differences in new production and re-manufactured production.The result of the study is that the operation efficiency of the centralization is better than the disperse decision;regardless of centralization or disperse decision,the improving of the reproducing will improve the recover quantity and benefit each side＇s profits although some of the new product will suppress demand;under the disperse decision system,the improving of the save cost and the rate increasing of the reproducing will all increase the unit patent license fee to enjoy more profit.Finally,it achieves the overall coordination of the supply chain through profit sharing mechanism and validates the main conclusions with a numerical example.

关 键 词：差别定价 专利保护 闭环供应链 协作机制 

分 类 号：F274[经济管理—企业管理]