基于DFD的再制造系统生产及定价联合决策研究  

Joint Decision of Production and Pricing for Remanufacturing System Based on DFD Theory

作　　者：曹晓刚[1] 郑本荣[1] 闻卉[2] 

机构地区：[1]武汉纺织大学管理学院,湖北武汉430073 [2]湖北工业大学理学院,湖北武汉430068

出　　处：《管理工程学报》2016年第1期117-123,共7页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71301126);教育部人文社会科学研究资助项目(11YJC630011);湖北省教育厅人文社会科学研究资助项目(2015Y071;2015Q071);湖北省高校人文社会科学重点研究基地:企业决策支持研究中心资助项目

摘　　要：从产品的可拆卸性设计理论(DFD,Design for Disassembly)及消费者选择偏好理论出发,在消费者对新产品和再制造产品存在异质性偏好的背景下构建了再制造系统利润最大化的两周期带约束生产-定价联合决策模型,探讨了再制造受回收数量约束与不受约束两种情形下系统的最优生产及定价策略,并全面分析了模型中关键参数(消费者偏好、再制造成本节约、产品的可拆卸程度等)变化对均衡价格、产量、系统成员利润和再制造商市场进入决策的影响。研究结果表明:对于制造商来说,考虑产品的可拆卸性战略始终是占优策略,并且在一定的条件下能够有效地阻止再制造商的进入。Recycling and remanufacturing of used products have received increasing concern because of global environmental pollution and energy shortage problems. Product remanufacturing can not only help firms reduce production cost and increase profit, but also place less of a burden on the environment and improve social benefits. As defined in many existing literatures, remanufacturing is the process of restoring used products to a usable condition which meets the demand of consumers who pursue low-priced, environmentally friendly products. In a competitive remanufacturing system, the strategic choices of original equipment manufacturers （OEMs） would produce great effect on remanufacturers＇ decision, including collection, pricing strategies and so on. The existing literatures on remanufacturing system are mainly related to the market segmentation between OEMs and remanufacturers. There are limited literatures about the influence of OEM＇s product design strategies on the remanufacturer＇ pricing decisions. Design for disassemblability （DFD） has been viewed as an important part of the green design. The disassemblability is considered as a modular degree to which the product can be disassembled without force. High disassemblability, on the one hand, can reduce disassemblability difficulty for the remanufacturer and gain higher cost savings. On the other hand, it would also decrease OEMs＇ profitability because of the remanufacturer＇ cannibalization effect. Thus, the aims of this research are to examine （1） the interaction between pricing decisions of supply chain members in the remanufacturing system, and （2） the level of disassemblability chosen by the OEMs that affects chain members＇ production cost structure. We consider a remanufacturing system consisting of one manufacturer and one remanufacturer. First, we adopt the game theory to establish a two-period profit-maximizing model. In the model, OEM determines its product disassemblability level in the first period, and then the remanufacturer

关 键 词：可拆卸性设计 再制造 异质性市场 生产策略 定价策略 

分 类 号：F274[经济管理—企业管理]