浅析儿童食品包装的补色效应与消费心理  

ANALYSIS OF THE COMPLEMENTARY EFFECT AND CONSUMER PSYCHOLOGY OF CHILDREN'S FOOD PACKAGING

作　　者：王文卿[1] 

机构地区：[1]湖南工业大学包装设计艺术学院

出　　处：《设计》2016年第6期140-141,共2页Design

摘　　要：对儿童食品包装的补色效应和消费心理进行研究,分析包装的补色形式结合国内外儿童食品包装补色的发展趋势,说明色彩在包装中具有不可忽视的作用,文中并进一步浅析了消费者购买心理,从互补色的角度阐述外包装形状、颜色等方面对儿童的吸引点和兴趣点,从而影响消费者购买的行为。To study the effect of children＇s food packaging color and consumer psychology, Analysis of complementary form packaging according to the development trend of domestic and foreign children＇s food packaging complementary, The color can not be ignored in the package, the paper further analyzes and consumer psychology, paper packaging shape, color and other aspects of children＇s interest and interest from the complementary perspective, thus affecting consumer purchase behavior.

关 键 词：儿童食品包装 互补色 消费心理 

分 类 号：TS206[轻工技术与工程—食品科学]