会计服务企业生态位评价实例分析  

作　　者：赵丽洪[1] 赵婷[1] 于尔东[1] 

机构地区：[1]秦皇岛职业技术学院经济系

出　　处：《企业经济》2016年第3期22-26,共5页Enterprise Economy

基　　金：2015年度河北省社会科学发展研究课题"经济新常态下会计师事务所优化路径选择"(项目编号:2015031248);2015年度河北省社会科学基金项目"京津冀协同发展背景下河北省战略性新兴产业生态位培育机制;模式及策略研究"(项目编号:HB15GL046)

摘　　要：针对会计服务行业市场竞争的日渐激烈,越来越多的企业认识到要保持企业竞争优势,就既需要客观评价自身实力,发现自身不足,明确企业自身生态定位,更需要构建合理的生态位,科学选择企业生态位优化的策略途径,保持生态位的能动优化。本文从企业生态位的视角出发,以中国会计服务贸易发展报告相关公告数据为基础,从会计服务企业生态位维度、生态位宽度、生态位重叠和分离、生态位动变等方面对会计服务行业生态位现状进行了分析、评价,并就企业生态位与会计服务企业竞争之间的内在关系,提出了提高会计服务企业竞争能力的相关建议。In view of increasingly fierce competition, more and more accounting service enterprises realized that maintaining enterprise competitive advantages needs to evaluate their own real strengths objectively, find out the shortages, construct reasonable niche, choose optimized strategies of enterprise niche scientifically, and maintain niche＇s active optimization. This paper aims to analyze and evaluate the accounting service industry＇s present situation in view of the dimension, breadth, overlapping and separation as well as dynamics of accounting service industry＇s niche, based on Chinese accounting service trade development reports＇ related announcement data from the view of enterprise niche. And then it puts forward relevant suggestions in improving accounting service enterprises＇ competitiveness on the basis of internal relation in competition between enterprise niches and accounting service enterprise.

关 键 词：国际会计网络 企业生态位 评价体系 实例分析 

分 类 号：F276[经济管理—企业管理]