创业失败学习内容的差异性及其根源  

Differences and Causes of the Contents of Entrepreneurial Failure Learning

作　　者：郝喜玲[1,2,3] 陈忠卫[2] 刘依冉[3] 

机构地区：[1]安徽财经大学商学院,安徽蚌埠233041 [2]安徽财经大学创业与企业成长研究所,安徽蚌埠233041 [3]南开大学商学院,天津300071

出　　处：《华东经济管理》2016年第3期141-147,共7页East China Economic Management

基　　金：教育部人文社会科学研究青年基金项目(13YJC630044)

摘　　要：创业者从失败中重新崛起是一个重要的学习过程,创业失败学习能够帮助创业者更加理性面对创业失败,增加后续成功的机会。在以往研究的基础上,编制创业失败学习问卷,并检验不同创业者的创业失败学习内容差异性。文章通过292份有效问卷的数据分析表明,创业失败学习内容可以区分为认知改变和能力提升两个维度。技术创业者和感知环境动态性高的创业者从创业失败中学习内容更多,非技术创业者和感知环境动态性低的创业者具有的创业经验对创业失败学习具有积极影响。It is a distinctive learning processes for entrepreneurs to recover and re-emerge from the failure. Facing entrepre- neurial failure, learning can help entrepreneurs become more rational and increase the chances of subsequent success. Based on the previous researches, this paper develops the questionnaire of entrepreneurial failure learning to examine the differenc- es among different entrepreneurs, and makes a data analysis of 292 valid questionnaires. The results show that the contents of entrepreneurial failure learning can be classified into two dimensions： cognition modification and ability promotion. More- over, technical entrepreneurs and entrepreneurs with a high level of perceived environmental dynamism can learn more from entrepreneurial failure. Entrepreneurial experiences of non technical entrepreneurs and entrepreneurs with a low level of per- ceived environmental dynamism have a positive impact on entrepreneurial failure learning.

关 键 词：创业失败 创业失败学习 创业经验 技术创业 环境动态性 

分 类 号：F272.2[经济管理—企业管理]