网络强势语言模因传播力的学理阐释  

Theoretical Interpretation on the Communication Power of Internet Strong Language Memes

作　　者：曹进[1] 靳琰[1] 

机构地区：[1]西北师范大学外国语学院

出　　处：《国际新闻界》2016年第2期37-56,共20页Chinese Journal of Journalism & Communication

基　　金：2013年度教育部人文社会科学研究西部和边疆地区项目--"基于语料库的汉语语言符号的网络再生及其生成逻辑研究"的研究成果(项目批准号:13XJA860001)~~

摘　　要：本文以自建语料库数据和第三方数据为语料,根据模因理论、传播学理论,科学分析了某些网络语言流行不衰,具有强大的传播力,而另外一些网络语言则昙花一现的深层原因。研究表明,"强势模因"在网络语言的流行和传播方面具有重要的作用。语料库数据统计分析显示,社会语用类模因、表情符号类模因、谐音类模因、缩略类模因等四类网络语言模因符号占比最高,达到总语料数的72%,这四类网络语言模因符号是网络语言生产、演变和传播的主要力量。本研究的价值在于研究网络语言强势模因的深层原因,同时,对于研究网络舆论的生发、流行和传播轨迹具有启示意义。Based on the data from the self-built net-speak corpus and the data from the third parties, the present article scientifically researches into the underlying reasons that some net-speaks remain popular for a long period of time while others are only transitory. The research results show that ＂strong memes＂ play a significant role in the popularity and communication of net-speak. The statistical analysis of the data from the net-speak corpus indicates that the four categories of netspeak： social pragmatic memes, emoticon memes, homophonic memes and abbreviation memes enjoy the highest proportion, reaching 72% of the total corpus, forming the main ~brce in the production, evolution and communication of net-speak. The present study is not only significant in its scientific interpretation on underlying reasons of strong memes of net-speak, but also in its enlightenment for the research on the production, popularity and communication path of intemet public opinion.

关 键 词：强势模因 网络语言 复制 模仿 传播力 

分 类 号：G206[文化科学—传播学]