浅析政府主导下的科技会展发展模式  

A Brief Analysis on the Development Mode of Science and Technology Exhibitions Oriented by the Government

作　　者：苏晓萌[1] 

机构地区：[1]天津市科学技术信息研究所,天津300074

出　　处：《科教文汇》2016年第7期183-184,共2页Journal of Science and Education

摘　　要：会展作为一种促进世界各国贸易往来、经济交流的重要途径,日益受到广泛的重视。科技会展更是异军突起,突出创新性和专业性,以其深刻内涵成为会展业的亮点。目前科技会展大多是在政府主导下的,亦取得了一定业绩。科技会展随着其影响力的逐步扩大,原模式已远远不能满足市场的需求。因此,需要对政府在科技会展中的角色进行重新定位,探索一种更加贴近市场的、企业化运作新模式。As an important approach of promoting the trade contacts and economic communications of different countries, exhibitions have gradually been attached to wide importance. Science and technology exhibitions are dark horses, highlighting innovation and profession and becoming a bright spot of the exhibition industry with its profound connotation. Oriented by the government, science and technology exhibitions have achieved certain results. With the gradual expansion of the influence of science and technology exhibitions, the previous mode has been far from the requirements of the market. Therefore, the government should reorient its role in science and technology exhibitions and explore a new mode which is more suitable for market and enterprise operation.

关 键 词：政府主导 科技会展 企业化模式 

分 类 号：F713.83[经济管理—广告]