渠道与产品差异下的供应链技术创新协同策略  

Technological Innovation Collaboration Strategy in Supply Chain under Channel Differentiation and Product Differentiation

作　　者：晋盛武[1,2] 沈丹婷[1] 庄德林[1,2] 

机构地区：[1]合肥工业大学经济学院,合肥230601 [2]合肥工业大学工业信息研究院,合肥230601

出　　处：《技术经济》2016年第3期123-130,共8页Journal of Technology Economics

基　　金：国家自然科学基金资助项目"产业链协同创新多重均衡非效率粘滞与激励机制设计研究"(71273082);教育部人文社会科学研究项目"国家战略区域政府间恶性竞争防范与协调机制研究"(11YJA630039);国家社会科学基金资助项目"‘两带一路’节点城市网络资源拓展与功能性机构集聚发展战略研究"(15BGL210)

摘　　要：考虑电子直销渠道,构建了由两个制造商和一个零售商组成的供应链的技术创新协同模型,研究了其中一个制造商引入电子直销渠道后产品替代度和渠道替代度对零售商的创新补贴、两制造商的批发折扣以及供应链技术创新协同策略的影响。研究发现:产品差异性越小、渠道替代度越大,越有利于实施技术创新协同策略;仅从利润视角看,技术创新协同策略无法实现供应链系统的帕累托改进,但将之与市场份额视角相结合来看,能在一定程度上缓解渠道冲突,对各成员都有益。Considering electronic direct channel,this paper builds a model of technological innovation collaboration in supply chain composed of two manufacturers and one retailer,and analyzes the impacts of product substitutability and channel substitutability on retailers′innovation subsidies,manufacturers′wholesale discounts and technology innovation collaboration strategy in supply chain after one manufacturer increases electronic direct channel.The results show as follows：it′s more conducive to the implementation of technological innovation collaboration strategy when differentiation of products is less and channel substitutability is greater;technological innovation collaboration strategy could not achieve the Pareto improvement of supply chain system only from the perspective of profit;however,combining the market share perspective,it is able to relieve channel conflict to a certain extent,and is beneficial to all members.

关 键 词：技术创新 协同创新 供应链 零售渠道 电子直销渠道 

分 类 号：F274[经济管理—企业管理] F273.1[经济管理—国民经济]