社会企业的交叉补贴定价及福利效应分析——基于三级价格歧视的视角  

An Analysis of Social Enterprise's Cross-subsidy Pricing and Welfare Effect:A Perspective of the Third-degree Price Discrimination

作　　者：汪忠[1] 郑晓芳[1] 吴琳[1] 袁丹[1] 

机构地区：[1]湖南大学工商管理学院,湖南长沙410082

出　　处：《财经理论与实践》2016年第2期92-98,共7页The Theory and Practice of Finance and Economics

基　　金：国家自然科学基金面上项目(71172195);长沙市科技计划项目(K1403056-41)

摘　　要：社会企业是社会创业的重要载体,是致力于解决社会问题的兼具社会和经济属性的创新组织,在服务于欠缺支付能力的弱势群体方面发挥着重要作用。通过与商业企业的比较,以区别于商业企业定价目标的社会使命收益最大化为出发点,借鉴三级价格歧视理论,研究社会企业的交叉补贴定价策略及福利效应,并以印度Aravind眼科医院为例分析,发现社会企业采取的交叉补贴定价是可行的,且在某种程度上实现了帕累托改进。A social enterprise,as an innovative organization,is a carrier of social entrepreneurship with both social and economic attributes to solve the social problems.It plays an important role in providing service to vulnerable groups which are disadvantaged in their financial resources.A cross-subsidy-based social enterprise is a kind of organization that uses the revenues gained from the low mission oriented group to subsidize high mission oriented group with purpose of offering preferential treatment for cross-subsidy-based customers.For social enterprises,mission service is the embodiment of the social object,high mission oriented is the low fees of the products or services provided by social enterprises,while low mission oriented is the normal charges of the products or services provided by social enterprises.In order to balance social mission and solvency,this paper focuses on how to offer preferential treatment for cross-subsidy-based customers.In this context,distinguished from commercial enterprise pricing,we apply the thirddegree price discrimination theory for reference to study the cross-subsidies pricing and welfare effects to maximize social mission benefit.By analyzing Aravind Eye Hospital,it illustrates that the cross-subsidies pricing for social enterprise is not only feasible but also can realize Pareto improvement to some extent.

关 键 词：社会企业 交叉补贴定价 三级价格歧视 社会福利 

分 类 号：F270[经济管理—企业管理]