新版《广告法》的变化、进步与展望  

The Change, Progress and Prospect of the New Advertisina Law

作　　者：何竞平[1] 

机构地区：[1]厦门大学嘉庚学院,厦门361005

出　　处：《现代广告》2016年第6期19-23,共5页Modern Advertising

摘　　要：2015年4月，新版《广告法》颁布，这是《广告法》1994年颁布以来的首次修订，意义重大。文章对比94版《广告法》，从内容到实质，分析了新版《广告法》的变化和进步，认为新版《广告法》内容方面的变化主要体现为：内容更加完善、条理更加明晰、语言更加严谨；实质方面的进步主要体现为：以人为本、强化责任、与时俱进；并对新版《广告法》的未来发展进行了展望，认为其将来可走细化深耕和接轨国际的改善之路。In April 2015, the new Advertising Law was promulgated, which is the first revision of the Advertising Law since 1994. This article focuses on the change, progress and prospect of the new Advertising Law. The article points out that, content change of the new Advertising Law is mainly reflected in： content is more perfect, structured clearer, language is more rigorous. Substantial progress is mainly embodied in： people-oriented, strengthen the responsibility and keeping pace with the times. In the future, the new Advertising Law can be refined roots, in line with international standards.

关 键 词：广告业 广告法 广告管理 

分 类 号：F713.8[经济管理—广告]