旅游区的客源地出游力测评研究——以福建省古田旅游区为例  

The Evaluation of Tourism Area's Origin Emissiveness: A Case Study of Gutian Tourism Area in Fujian

作　　者：赖思振 邹永广[1] 

机构地区：[1]华侨大学旅游学院,中国福建泉州362021

出　　处：《经济地理》2016年第3期194-200,共7页Economic Geography

基　　金：华侨大学研究生科研创新能力培育计划资助项目

摘　　要：以福建省古田旅游区为研究案例,剖析客源空间规模,梳理了客源地出游力的影响因素,提出了"推—阻—拉"测评模型,测算了古田旅游区的客源地出游力,分析了现实出游力和客源地出游力之间的分异格局。结论表明:1古田旅游区的客源地主要分布于福建、广东和江西这3个省份,共包含52个县(市、区);2城镇就业人数、城镇居民可支配收入、私人汽车保有量、出游时间成本和旅游目的地的期待程度是影响古田旅游区的客源地出游力空间分异的主要指标;3古田旅游区的客源地可划分为强出游力地区、较强出游力地区、一般出游力地区和弱出游力地区这4个等级;4从现实出游力和客源地出游力间的分异情况来看,古田旅游区的客源市场潜力较大,有待深入挖掘。The study of origin emissiveness plays a decisive role to analyze not only the potential tourist behavior but also the realization of the tourism behavior, which is one of the studies of generating- region, makes this study all the more critical. Taking Gutian tourism area in Fujian province as the research case, this study makes an overall consideration on the interaction of generating- region, transit route and destination- region. It proposed the evaluation model of ＂pushresistance-pull＂ and builds the evaluation index system. Using the entropy-weight method and spatial analysis of GIS, the study analyzes the spatial differentiation of origin emissiveness. The main conclusions can be drawn as follows：（1）Accessibility of the generating-region is classified by regions,it demonstrates that the＂3 hour circle＂of Gutian tourism area is in Fujian, Guangdong and Jiangxi province.（2） On the basis of calculation results, the generating-region of Gutian tourism area are divided into four levels： strongest origin emissiveness areas, strong origin emissiveness areas, average origin emissiveness areas and weak origin emissiveness areas.

关 键 词：客源地 出游力 测评 古田旅游区 

分 类 号：F59[经济管理—旅游管理]