欧洲不同类型展览会的规模和国际化水平比较  

The Compare of Scale and Internationalization Level of Different Exhibitions in Europe

作　　者：贾岷江[1] 甘霞[1] 

机构地区：[1]成都大学旅游与经济管理学院,成都610106

出　　处：《上海对外经贸大学学报》2016年第2期52-65,共14页Journal of Shanghai University of International Business and Economics

摘　　要：如何扩大规模,提升国际化水平已经成为我国不同类型展览会迫切需要解决的重要问题。对欧洲不同类型样本展览会进行非参数检验,结果发现:(1)专业展和综合展的规模和国际化水平差异不显著;(2)除了观众数较大外,社会观众型展览会的其他规模指标和国际化水平偏低;(3)间隔期为1年的展览会观众数较多,国际化水平偏低;(4)展期主要影响展览会的规模,对国际化水平影响不明显;(5)展览会的举办季节对国外观众比和国外展商租用面积比有显著影响。由此,提出管理建议:(1)不宜通过举办综合展来扩大展览会的规模和提高国际化水平;(2)延长展期可以扩大展览会规模;(3)延长间隔期,提高专业观众的比例,选择适当的举办时间提高展览会的国际化水平。How to expand the scale and enhance internationalization have become important issues of the different types of exhibitions in China. Through the non-parametric tests of different sample exhibitions in major European countries, we find： （1） The scale and internationalization level differences are not significant between industry specified exhibitions and comprehensive ones; （2） Except a large number of visitors, other scale and internationalization indexes are smaller of exhibitions with social visitors; （3） The visitors number of exhibitions is bigger with an interval of one year, and the internationalization level lower; （4） The duration influence mainly the exhibition scale, and does not affect its internationalization level obviously; （5） The season of exhibition may put impact on the ratios of foreign visitors and foreign exhibitor-rented space.Thus, the authors suggests： （1） A comprehensive exhibition should not be held to expand the scale and improve the internationalization level; （2） Extending the duration could be used to expand scale; （3） To extend the interval, increase the proportion of professional visitors, and select the appropriate holding time could improve the internationalization level.

关 键 词：展览会 规模化 国际化 非参数检验 

分 类 号：F713.83[经济管理—广告]