德国城市会展业发展及对我国启示  

Development of exhibition industry in Germany and Its Enlightenment to China

作　　者：厉蒙佳 李海晨[1] 

机构地区：[1]浙江万里学院,浙江宁波315100

出　　处：《特区经济》2016年第3期84-85,共2页Special Zone Economy

摘　　要：在当前的会展业市场中,德国凭借着自身优势一跃成为世界级先进会展业大国,在国际市场上的影响力非常大。德国会展业有政府支持力度大、配套设施完善、交通便利、品牌制度名高等特点,我国会展业发展可以参考借鉴德国的会展业先进发展经验,提高我国会展业的整体质量水准。in the current exhibition industry market, Germany, with its own advantages into a world-class exhibition industry, the influence is very large in the international market. Convention and exhibition industry in Germany has a government support efforts of large, supporting facilities perfect, convenient transportation,brand system higher characteristic, so the development of China＇s exhibition industry can reference Germany advanced Convention and exhibition industry development experience, improve the overall quality level of China＇s Convention and exhibition industry.

关 键 词：德国 会展业 品牌形象 国际市场 

分 类 号：F713.83[经济管理—广告]