论《资本论》的商品美学及其在晚期资本主义的发展——作为城市景观与大众欺骗的商品  

On the Commodity Aesthetics of On Capital and Its development in Late Capitalism——Being the Commodity of City View and Mass Deception

作　　者：黄世权[1] 

机构地区：[1]广西师范学院文学院,广西南宁530001

出　　处：《嘉兴学院学报》2016年第2期107-116,共10页Journal of Jiaxing University

基　　金：2013年度教育部人文社会科学研究规划基金(13YJA751018)

摘　　要：《资本论》的商品分析所描绘的商品拜物教性质奠定了现代资本主义审美批判的重要方向,并成为现代美学批判的主要对象。马克思分析了商品可感觉又超感觉的性质,揭示了商品美学的感性性质和形上性质。德波、阿多诺等延伸马克思的基本观察,表明晚期资本主义时期,大量生产过剩的商品形成景观社会,成为一种可以取代现实的超级现实,用生动诱人的感性形象、宗教迷狂的虚幻满足魅惑、陷溺现代人类。与此同时,商品逻辑渗透到文化生产领域,造成文化的商品化,进一步欺骗和迷惑现代大众,使之成为孤独的人群,失去普遍的联系,失去现实感觉和批判意识。晚期资本主义巧妙地利用美学,实质上是用商品的感性表象实现其对交换价值的无限追求。The analysis of commodity in On Capital foreground the fetishism of commodity which shows the direction and became the main object of modern aesthetical critique of capitalism.With the trait both of sensory and supersensory,Marx describes the sensory and metaphysical characteristics of commodity,and his basic observation was accepted by Debord and Adorno to study the late Capitalism which has overproduced massive commodity,which is named by Debord Spectacle Society,and this massive commodity has built a super reality to replace the reality and captivate the modern people,with the help of sensory image and quasi-religious satisfaction of commodity.Furthermore,commodity logic permeated into the whole field of cultural production and caused the commodification of culture,which aggravated the deceiving and perplexing and make modern people to be solitary people,losing the universal relations between each other,losing the consciousness of reality and critique.The utilization of aesthetics in late Capitalism just help to chase the more exchange value with the sensory images of commodities.

关 键 词：《资本论》 商品美学 商品景观 大众欺骗 德波 阿多诺 

分 类 号：B83[哲学宗教—美学]