行业竞争、企业竞争地位与社会责任履行——以中国酒类行业为例  

Industry Competition,Firm Competitive Position and Social Responsibility:An Empirical Examination of Chinese Alcohol Industry

作　　者：郭岚[1,2] 何凡[2] 

机构地区：[1]西南交通大学经济管理学院,四川成都610031 [2]四川理工学院经济管理学院,四川自贡643000

出　　处：《现代财经（天津财经大学学报）》2016年第3期62-72,共11页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

基　　金：国家社会科学基金西部项目(15XGL009);浙江省自然科学基金资助项目(LQ15G020005)

摘　　要：结合酒类企业特殊社会责任议题对酒类企业社会责任进行了多维度评价,分析并探讨行业竞争以及企业竞争地位与企业社会责任的关系。研究结果表明,行业竞争与企业社会责任呈倒U型关系,在控制行业竞争基础上,企业竞争地位与社会责任之间呈负向关系。资源依赖视角来看,企业市场竞争地位、行业竞争与企业社会责任相互依赖的关系中,企业战略社会责任行为背后,隐藏了企业对产品垄断租金获取的真实动机。we first evaluated the alcohol industry＇s corporate social responsibility performance considering the special industry＇s social responsibility issue. Then, we analyzed the relationship be- tween the industry competition, corporate competition position and the corporate social responsibili- ty performance. The significant results show that the corporate social responsibility performance and the industry competition exhibit the inverted U curve relationship, and the stronger the firm competition position is, the lower the degree of the social responsibility performance is. On the views of the resource dependence theory, the results reveal that, in the interdependent relationship between the industry competition, firm competition position and the social responsibility, the true motive of social responsibility strategy is to acquire monopoly rents.

关 键 词：企业社会责任 行业竞争 企业竞争地位 酒类企业 

分 类 号：F271[经济管理—企业管理]