国内留胚米市场调查及对策分析  

The market survey and countermeasures of embryo rice in China

作　　者：万志华[1] 

机构地区：[1]武汉轻工大学,湖北武汉430023

出　　处：《粮食与饲料工业》2016年第4期1-2,7,共3页Cereal & Feed Industry

摘　　要：概述了我国留胚米加工技术发展现况,对当前我国留胚米市场销售情况进行了调查研究。调查结果显示,留胚米销售市场主要存在两个方面的问题,一是留胚米的价格偏高,多数人不能接受;二是留胚米产品的宣传力度不够,消费者对留胚米的认知度过低,市场基础薄弱。今后应该在研究留胚米加工技术的同时,尽快出台留胚米相关标准,并加大留胚米的宣传力度,使更多的人认识到其营养价值并食用留胚米。The development status of embryo rice processing technology in China was summarized,and the current market sales of embryo rice was investigated.According to the results of the survey,there were mainly two aspects existed in the sales market of embryo rice,firstly the price of embryo rice was on the high side,most people can not accept it;and secondly,the product promotion was not enough,so the consumers＇ awareness of embryo rice was too low,and the market foundation was weak.In the future,we should study the related standards of embryo rice and strengthen publicity,to make more people aware of the nutritional value and edible embryo rice.

关 键 词：留胚米 市场调查 对策 

分 类 号：F326.5[经济管理—产业经济] TS212[轻工技术与工程—粮食、油脂及植物蛋白工程]