全媒体背景下的医患沟通模式研究  

Mode of communication between doctors and patients in the background of the omnimedia

作　　者：李珊珊[1] 兰迎春[1] 

机构地区：[1]济宁医学院管理学院,山东日照276826

出　　处：《中国农村卫生事业管理》2016年第4期430-433,共4页Chinese Rural Health Service Administration

基　　金：济宁医学院课题"基于现代公共关系视野中的医院管理研究"编号:Jy2013Rw004;济宁市科学技术局课题"全媒体背景下多维立体医患沟通模式研究"的阶段性成果

摘　　要：全媒体时代的到来为医患提供了多种沟通的可能,充分利用好各种媒体优势进行有效沟通,将有利于医患关系的改进。文章在对日照市某公立医院医患沟通现状调研基础上,依据传播学、公共关系学、医学心理社会模式等理论,构建了利用多种媒体进行医患沟通的服务导向型模式,并提出了促进该模式运行的对策建议。The arrival of the omnimedia era provides a variety of communication channels for doctors and patients. Making full use of the advantages of various media to communicate effectively will be conducive to the improvement of the relationship between doctors and patients. Based on the investigation of the current situation of the commtrnication between doctors and patients in a public hospital in Rizhao city,in this paper, the service oriented model of the commu- nication between doctors and patients was constructed and suggestions for promoting the mode of operation were also proposed according to the theory of communication,public relations,and biology--psychology--social medicine model.

关 键 词：全媒体 医患沟通 模式 

分 类 号：R197.323[医药卫生—卫生事业管理]