人机交互的商业应用研究  

The Commercial Application of Human-computer Interaction

作　　者：杨林岚 林昭文[2] 

机构地区：[1]湖北省宜昌市夷陵中学,湖北宜昌443000 [2]北京邮电大学网络技术研究院,北京100107

出　　处：《电子产品可靠性与环境试验》2016年第2期71-75,共5页Electronic Product Reliability and Environmental Testing

基　　金：国家高技术研究发展计划(863计划)(2013AA014702)项目资助

摘　　要：人机交互是计算机科学技术中非常重要的一个部分,其发展历史贯穿于计算机科学技术的整个发展过程中。首先,对人机交互的概念、原理及其发展过程进行了简单的介绍;然后,应用实例,对人机交互技术在商业发展中的具体运用进行了说明。结果表明,与传统的商业模式相比,人机交互式商业具有明显的优势,通过人机交互式的商业活动,商家可以准确地获得顾客的感知信息,从而更好地满足顾客的需求,让顾客获得更好的购买体验,因此,该商业模式具有广阔的应用前景。Human-computer interaction is a very important part of computer science and technology, whose history throughouts the whole development process of computer science and technology. Firstly, the concept, principle and development process of human-computer interaction are introduced briefly. And then, the specific application of human-computer interaction technology in the commercial development is described with an example. The results show that comparing with traditional business model, human-computer interactive business has obvious advantages, through which businesses can accurately obtain customers＇ perceptual information, so as to better meet customers＇ meeds, and make them acquire better buying experience. Therefore, the business model has a broad application prospect.

关 键 词：人机交互 发展 客户需求 商业应用 

分 类 号：F270[经济管理—企业管理] TP11[经济管理—国民经济]