事件引导下的纺织品创新设计与实践  

Design and practice on textile innovation based on event-led concept

作　　者：周赳[1] 王国书[1] 屠永坚 张彦哲 

机构地区：[1]浙江理工大学材料与纺织学院,浙江杭州310018 [2]浙江巴贝集团有限公司,浙江嵊州312400 [3]浙江凯喜雅国际股份有限公司,浙江杭州310004

出　　处：《纺织学报》2016年第4期43-48,共6页Journal of Textile Research

基　　金：国家社会科学基金艺术学项目(12BG064)

摘　　要：由于人们物质生活随着经济的发展越来越丰富,以物的设计为理念的传统纺织品设计方法逐渐难以满足纺织品个性化消费市场快速增长的需求。为此,分析了基于物的设计的传统纺织品设计的基本特点和不足;以纺织品设计营销一体化模式为基础,提出以事件为引导的设计的纺织品创新设计原理。以事件为引导的设计理念,通过设计要素(设计元、设计向、设计节)界定、设计流程和方法分析,建立新设计理论和方法论构架。并通过设计实践诠释了以事件为引导的设计的纺织品创新设计理论和方法论的应用价值,为信息化时代的纺织品创新设计理论和实践研究提供新思路。With the improvement of material life level,the integrated design-marketing model of textiles based on network will become the mainstream of the textile innovation. The conventional textile design methods based on thing-led design concept have been unable to meet the rapidly growing consumer market because of the textile personalized needs. The paper analyzes the basic characteristics and deficiencies of the conventional textile designs based on the thing-led design concept. The innovative textile design principles and methodology about the event-led design concept is proposed with the application of the integrated design-marketing model. It defines the design origin,design orientation,design operation and makes up the process for the event-led design concept,which helps to create the academic framework of the event-led design concept theory and method. Finally,the value of the event-led design concept is proved by the design practices,which offers new ideas to the innovative textiles design research in the information age.

关 键 词：物的设计 纺织品设计 纺织品营销 创新 

分 类 号：TS01[轻工技术与工程] TS101.8