农村流通产业自主创新评价体系研究——以江西为例  

Research on the Evaluation System of Independent Innovation by Rural Ciculation Industry——Taking Jiangxi Province as an example

作　　者：沈鹏熠[1] 陈浩[2] 

机构地区：[1]华东交通大学,江西南昌330013 [2]武汉大学,湖北武汉430072

出　　处：《南昌航空大学学报（社会科学版）》2016年第1期35-43,共9页Journal of Nanchang Hangkong University(Social Sciences)

基　　金：2012年江西省社会科学规划项目"基于自主创新的江西农村流通现代化研究"(12YJ51)

摘　　要：基于文献回顾、访谈研究和实证分析,构建出农村流通产业自主创新评价体系,分别由农村流通观念创新、模式创新、组织创新、制度创新、政策创新、技术创新、企业营销创新、企业管理创新8个维度体系构成。通过运用江西农村流通企业的调查数据进行分析发现,该评价体系具有较好的信度和效度,并且,江西农村流通产业自主创新程度在不同业务类型、不同规模和不同所有制的农村流通企业群组间有一定差异性。通过研究以期对江西农村流通产业自主创新实践有重要启示。Based on literature review,interview research and empirical analysis,the paper built an evaluation system of independent innovation by rural circulation industry,which consisted of rural circulation concept innovation,organization innovation,pattern innovation,policy innovation,circulation system innovation,circulation technology innovation,circulation enterprise management innovation and marketing innovation. Empirical results,by using survey data from Jiangxi rural circulation enterprises,showed that this evaluation system had good reliability and validity,and the degree of rural circulation industry independent innovation was different in different type,scale,ownership system of rural circulation enterprise groups. The study provided important policy suggestions for the practice of independent innovation by Jiangxi rural circulation industry.

关 键 词：农村流通产业 自主创新 评价 

分 类 号：F723.2[经济管理—市场营销]