国内茶文化发展旅游研究——以小产区祥源祁门红茶为例  

Study on the Development of Domestic Tourism of Tea Culture In Small Areas of Qimen as an Example Black Tea Sun-river

作　　者：曹夏清 杨前进[1] 谢砫军 

机构地区：[1]重庆师范大学,重庆404100

出　　处：《绿色科技》2016年第7期197-199,共3页Journal of Green Science and Technology

摘　　要：指出了茶文化旅游是中国旅游业新崛起的文化旅游项目,它既属于文化旅游,又属于观光旅游、民俗旅游,其以全新体验式旅游备受现代消费者群体推崇,既娱乐身心,又增长见识。结合茶文化旅游的定义,以具有"红茶皇后"之称的小产区·祥源祁门红茶为例,分析了祥源茶文化旅游资源的优势以及发展中的不足,并基于此提出了相对应发展策略。以期为祥源祁门红茶文化旅游的发展提供参考。Tea culture tourism is a new rise of China＇s tourism industry and cultural tourism projects,which belongs to the field of culturetourism,sightseeing tourism and folklore tourism.to experience a new tourism highly respected modern consumer groups,both mental and physical recreation,and informative.The author in the analysis of tea culture tourism on the basis of the definition,with the＂black queen＂,said the mini District,sun-river Qimen black tea as an example,analysis sun-river source tea culture tourism resources advantage and deficiency of development,and on this basis,put forward the corresponding development strategies,is purely a word,hope more people of insight sun-river Qimen black tea culture tourism development of advice and suggestion.

关 键 词：茶文化旅游 祁门红茶 发展策略 祥源 

分 类 号：F590[经济管理—旅游管理]