工作场所关系视角下新生代知识型员工忠诚度管理  

Loyalty Management of KWGY from the Perspective of Workplace Relations

作　　者：周劲波[1] 卞志国[1] 

机构地区：[1]广西师范大学经济管理学院,广西桂林541006

出　　处：《湖南财政经济学院学报》2016年第2期141-147,共7页Journal of Hunan University of Finance and Economics

基　　金：国家社会科学基金重点项目"中小企业动态国际创业模式绩效机制研究"(项目编号:12AGL003);国家社会科学基金教育学一般课题"企业参与高校职业教育转型机制研究"(项目编号:BJA140060);广西高等学校优秀人才资助计划项目"广西中小企业国际创业绩效机制研究"(项目编号:桂教人[2012]41号)

摘　　要：总结相关研究的基础上构建出员工忠诚度管理综合分析模型,并据此提出企业管理者应从员工的归属需要出发,分别构建良好的员工与企业、员工与群体、员工与员工三个层次的关系,从而有效提升新生代知识型员工对企业的忠诚度。进一步提出企业应通过构建良好的员工与企业的关系以加强员工对企业的长期信任,强化员工与群体的关系以强化组织对员工的吸引力,深化员工与员工的关系以提升人际凝聚力。This paper starts with loyalty management comprehensive analysis model which is creatively constructed on the basis of integrating previous research.According to this,enterprises can improve loyalty of knowledge workers of generation Y through building favorable relationship between employees and enterprise,relationship between employees and groups and relationship between employers and employees.Then,the paper indicates three viewpoints：Enterprise can build good employees- enterprise relationship to strengthen the long- term trust between employees to enterprise;Enterprise can strengthen employees-groups relationship to promote the attraction of organization to employees;Enterprise can deepen the employees- employees relationship through enhancing the cohesion of interpersonal relationship.

关 键 词：新生代知识型员工 工作场所关系 忠诚度 

分 类 号：F272.92[经济管理—企业管理] C976.1[经济管理—国民经济]