论电视药物广告中语言人际意义的实现  

An Analysis of Interpersonal Implications Fabricated in Medicine TV Advertisements

作　　者：闻华[1] 

机构地区：[1]河南牧业经济学院外国语系,河南郑州45000

出　　处：《洛阳理工学院学报（社会科学版）》2016年第2期20-23,共4页Journal of Luoyang Institute of Science and Technology：Social Science Edition

摘　　要：当前医药类广告借助电视传媒的影响越来越多地出现在人们的日常生活中,有些广告为了达到宣传目的,采用夸大事实、诱导观众的手法,在语言上进行了精心的选择和组织。选择一例典型的药物类广告作为研究样本,用话语分析理论对此广告的语言进行"人际意义"分析,发现其语言构建"人际意义"的途径,找到了其语言实现"诱惑性"的规律。分析结论对预防此类广告的负面作用具有一定的参考价值。In recent years,more and more medical advertisements have entered into people＇s daily life through the media of TV. In order to expand the influence,these advertisements are designed literally and tactically to boast the effects of the medicine and induce the audience to accept it. This paper chooses a typical drug advertisement as the researching sample and applies the theoretical discourse analysis to examine the diction of its ＂ interpersonal implications＂ so as to find the approaches of how the implication is constructed and how the ＂ seduction＂ is fulfilled by the verbal discipline. The conclusion of the analysis can have some certain referential value for audiences to judge these overstated advertisements.

关 键 词：电视 药物广告 人际意义 诱惑性 

分 类 号：H152[语言文字—汉语]