研发模式对再制造闭环供应链R&D投资策略的影响  

Impact of R&D Mode for Remanufacturing Closed-up Supply Chain R&D Investment Strategy

作　　者：高鹏[1] 聂佳佳[2] 陆玉梅[1] 

机构地区：[1]江苏理工学院商学院,常州213001 [2]西南交通大学经济管理学院,成都610031

出　　处：《研究与发展管理》2016年第2期51-62,共12页R&D Management

基　　金：国家自然科学基金资助项目"再制造产品供应链的销售渠道选择和广告策略研究"(71101120);教育部人文社会科学研究青年基金资助项目"信息分享对回收再制造"(10YJC630183);江苏省教育厅高校哲学社会科学基金资助项目(2013SJB6300030)

摘　　要：运用博弈论研究了原制造商(OEM)和独立再制造商(IR)的R&D研发模式和溢出效应对再制造闭环供应链的影响.建立并求解了NC、C、V以及CV等4种R&D研发模式,并用比较分析和数值仿真对结果进行了探讨.研究表明:OEM和IR的R&D投资额和社会福利均在CV模式下最高,C模式和V模式次之,NC模式下最低;不同R&D模式下供应链成员的利润差异受废旧品回收率、溢出率和R&D成本的影响;废旧品回收率的增大不仅会提升IR的R&D投资额,增大供应链成员的利润,也会改变供应链成员以及整个社会的R&D模式偏好.It analyzed how the R＆D mode and spillover influenced the remanufacturing closed-up supply chain. Four R＆D modes marked NC, C, V and CV were developed and solved, then the results were analyzed using comparative a- nalysis and numerical simulation methods, and some observations were gained. The OEM and IR＇s R＆D investment and the social welfare are the highest in mode CV, followed by mode C, mode V, and the lowest mode NC. The profits＇ difference of supply chain members in different R＆D modes is influenced by wasted materials recovery rate, overflow rate and R＆D cost coefficient. The increasing of the recovery rate will not only enhance the R＆D investment of IR and increase profits of each member, but also change their R＆D mode preferences.

关 键 词：研发模式 再制造闭环供应链 R&D投资策略 STACKELBERG博弈 

分 类 号：F270.5[经济管理—企业管理]