大数据时代中小企业经营思维研究  

作　　者：杨小川[1] 刘军荣[1] 

机构地区：[1]乐山师范学院经济与管理学院

出　　处：《企业经济》2016年第4期111-114,共4页Enterprise Economy

基　　金：国家社会科学基金项目"世界经济波动下我国对外直接投资的风险管理研究"(项目编号:14XJL007)

摘　　要：大数据时代,中小企业发展面临机遇和挑战并存的状态,进行改革势在必行。从经营思维角度看,中小企业必须借此机会选定目标市场深耕细作,提升广告媒介精准度,利用营销相关性发掘营销机会,及时应对大数据的时效性,改善客户体验,降低人力资源运营成本,拓宽融资渠道。同时,还需要政府大力主导大数据平台建设,中小企业自身建设对接数据处理功能、快速适应决策角色转换、将定性和定量分析结合,只有这样,中小企业才能最终赢得市场,站稳脚跟。The development of SMEs are facing both opportunities and challenges of state, reform must be done in the age of Big Da- ta. From the perspective of management thinking, The SMEs must take the opportunity to select target market and deep se- cret agents, increase the advertising media accuracy,and Using the correlation found Marketing opportunity, Timely re- sponse for large data Timeliness,Improving the customer experience,reduce the operation cost of human resources, broaden the financing channels.At the same time, It also need the government to lead the data platform construction,The smes con- struction joint data processing function by itself, and adaptation decision role conversion Rapidly,it also Combination Both quantitative and qualitative analysis, Finally,it Maybe to win the market, gain a firm foothold.

关 键 词：大数据时代 中小企业 经营思维 

分 类 号：F276.3[经济管理—企业管理]