社会幸福度、媒体关注与企业社会责任  

Happiness, Media Coverage and Corporation Social Responsibility

作　　者：高洁[1] 孔东民[2] 王瑞敏[1] 

机构地区：[1]金华职业技术学院 [2]华中科技大学

出　　处：《浙江社会科学》2016年第4期79-89,126,共12页Zhejiang Social Sciences

基　　金：国家自然科学基金面上项目(71372130);教育部人文社会科学研究项目(14YJC880013)资助

摘　　要：基于中国综合社会调查(CGSS)的居民幸福满意度数据,结合媒体关注数据,深入考察社会幸福度与企业社会责任之间的关系,可以发现,社会幸福感提升了本地企业的社会责任,这一特征对于国有企业尤为显著;在社会幸福度水平一定的前提下,更高的媒体关注会引致更高水平的企业社会责任,这一现象在全国性媒体,特别是财经类媒体关注情形下更为突出。建设"幸福社会"的政策具有极强的理论依据,应当通过更加和谐完善的新型企业制度、更高的媒体关注促进企业社会责任的实现。This paper investigates the relationship of happiness and corporation social responsibility with the happiness satisfaction data from CGSS, and also investigates the role of media coverage in this interaction. There are several major findings. Firstly, social happiness leads to a high corporation social responsibility, and this trend is more significant for state-owned enterprise. Secondly, media coverage has a significant positive marginal effect for happiness, especially the national media and some professional media.This conclusion contributes to the micro level search of the interaction of social happiness and enterprise,provides foundation for the building of Happy Society, and also provides experimental evidence for media's effect on promoting corporation social responsibility.

关 键 词：幸福度 媒体关注 企业社会责任 

分 类 号：F270[经济管理—企业管理]