基于中青年群体的电商O2O模式下消费者满意研究  

Research on Consumer Satisfaction under E-business O2O Model Based on Young and Middle-aged Groups

作　　者：单法超 伍春晖[1] 

机构地区：[1]金肯职业技术学院,南京211156

出　　处：《价值工程》2016年第14期254-255,共2页Value Engineering

基　　金：2015年江苏省大学生创新训练项目<电商O2O模式中消费者满意度分析及提升对策研究>阶段性成果(项目编号:201513100015X)

摘　　要：电商O2O模式是近几年出现的新事物,在网购交易中得到了广大中青年群体的热衷。本文主要通过对中青年群体进行市场调研,探索基于O2O网络购物流程从线上购买、线下消费、线上支付、购后反馈评价四个环节设计影响消费者满意度的因素,并结合调查结果提出相应的提升对策。E-business O2Omodel is a new thing in recent years, and has been popular with young and middle-aged groups in the online shopping transaction. This paper mainly makes market research of young and middle-aged groups, explores the factors that affect the consumer satisfaction based on the O2O online shopping process： online purchase, bnline shopping, online payment, and post purchase feedback evaluation, and then combined with the survey results puts forward the corresponding measures.

关 键 词：电商O2O模式 消费者满意 对策 

分 类 号：F724.6[经济管理—产业经济]